It is certainly a candidate for the phase that is most rushed, albeit rushed at the peril of the data mining project. Some would argue, including the authors of this book, that business understanding is the phase in most need of more attention by new data miners. Business understanding is a critical phase. This opening chapter is regarding data understanding, but this phase is not the first phase of CRISP-DM.
Go beyond the basics and get the full power of your data mining workbench with this practical guide.
Master the best methods for building models that will perform well in the workplace. Get a handle on the most efficient ways of extracting data from your own sources, preparing it for exploration and modeling. By reading this book, you are learning from practitioners who have helped define the state of the art.įollow the industry standard data mining process, gaining new skills at each stage, from loading data to integrating results into everyday business practices.
The authors of this book are among the very best of these exponents, gurus who, in their brilliant and imaginative use of the tool, have pushed back the boundaries of applied analytics.
IBM SPSS Modeler Cookbook takes you beyond the basics and shares the tips, the timesavers, and the workarounds that experts use to increase productivity and extract maximum value from data. IBM SPSS Modeler is a data mining workbench that enables you to explore data, identify important relationships that you can leverage, and build predictive models quickly allowing your organization to base its decisions on hard data not hunches or guesswork.